Head of YouTube Consumer Research and Insights

Company: Google
Location: Mountain View
Posted on: July 1, 2025

Job Description:

Minimum qualifications: Bachelors degree in Engineering, Math, Quantitative Science, or related technical field, or equivalent practical experience. 13 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role. 5 years of experience managing a team. Experience in management consulting or similar environments. Preferred qualifications: Masters degree in a quantitative field (e.g., Statistics, Computer Science, Engineering, Mathematics, Data Science, etc.). 12 years of experience with designing experiments, developing statistical models, measurement, and identifying business opportunities. Experience in data analysis, with the ability to solve problems in complex, fast-moving, and ambiguous business environments through excellent data intuition and business acumen. Experience influencing executive leadership on problem-solving decision making. Experience in market research techniques and methodologies. Excellent problem-solving skills with advanced spreadsheet proficiency and familiarity with statistical analysis and data visualization tools. About the job The YouTube Business Go-To-Market team is responsible for driving all go-to-market functions for YouTube, including strategy and business operations, analytics and data science, partnership enablement, and product activation. The team shapes go-to-market priorities to accelerate growth and resource the business accordingly, enhancing skills and capabilities to support execution of business priorities, driving efficiency across business operations, and building excellent infrastructure and tooling. This team combines operational, and problem-solving skills with a pragmatic sense of how to get things done and drive change across a global organization. At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together. At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together. The US base salary range for this full-time position is $218,000-$306,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Responsibilities Design and lead consumer research projects to inform YouTube’s highest stakes business decisions, such as what content to bring on to the platform, at what cost; which products or features to prioritize; or what the best business generation strategy is for new content. Define research questions, develop plans, and determine methodologies to address business tests. Design and run quantitative and qualitative research instruments, including conjoint analyses, user surveys and focus groups, or experiments. Analyze qualitative and quantitative data to identify trends, patterns, and actionable insights. Provide recommendations and thought leadership to Vice President (VP) and Director-level stakeholders in the Music and Media verticals as well as YouTube products and engineering. Identify key tests, business opportunities and operational improvements through data analysis and actionable insights. Lead and manage a team of analysts and researchers.

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